Nintendo will promote the Shovel Knight figure "in line at retail" along with the other figures," said Baker. Yacht Club will produce and sell the figure on its own, but it will share the same look as the other toys in Nintendo's ever-growing collection of amiibo. The biggest news to come out of the show was that Yacht Club is collaborating with Nintendo on a Shovel Knight amiibo, which will be the first officially licensed amiibo for a third-party game. According to Damon Baker, senior marketing manager for publisher and developer relations at Nintendo of America, the company is doing everything it its power to continue courting indies.ĭuring a pre-PAX event at Seattle's EMP Museum tonight, Nintendo presented a slate of announcements and demonstrations for indie games. Nintendo hasn't lost independent developers, though, and titles like Yacht Club Games' Shovel Knight have found success on Wii U. Third-party developers and publishers have essentially abandoned the Wii U, choosing to focus instead on the larger potential audiences on computers and the two more powerful consoles. Microsoft and Sony have dominated the current console generation so far, with the Xbox One and PlayStation 4 leading Nintendo's Wii U in terms of both mindshare and market share.
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